Ever wonder why, you just ground those beans and still they're not as rich and deep in flavor as you'd expect? That's why we are fresh obsessed!!
Freshness in coffee roasting refers to the time between when the coffee beans are roasted and when they are brewed. During this time, the coffee beans undergo a process known as degassing, where they release carbon dioxide that has been built up during the roasting process.
The degassing process is important because it can affect the taste and aroma of the coffee. Freshly roasted coffee will have a more pronounced aroma and a fuller, more complex flavor, while stale coffee can taste flat or even sour.
In addition to degassing, freshness in coffee roasting can also be affected by how the coffee beans are stored. Coffee should be stored in an airtight container in a cool, dark place to prevent exposure to light and air, which can cause the coffee to go stale more quickly.
It's important to note that different types of coffee have different ideal freshness periods. For example, some types of coffee, such as espresso, are best when brewed within a few days of roasting, while others, like medium roast coffee, may have a longer ideal freshness period of several weeks. Ultimately, the ideal freshness for a particular type of coffee will depend on factors such as the roast level, the type of bean, and the brewing method used.
We ship direct the day after roasting- get the best in your cup asap!